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Tieing in les Sommets’ new name and following this new agreement, Rockstar MSS Snoprk becomes Snoprk les Sommets, while keeping its previous identity on social media with Snoprk Sommet Saint-Sauveur. This new name involves a complete rebranding, a new market positioning and a new terrain set up. Wanting to project an image of pure fun on the hill instead of highlighting feats and sophisticated tricks, this new brand will be seen on the web, on the terrain and get an aggressive social media campaign.
Les Sommets is proud to confirm that it renewed its partnership with Rockstar energy drinks. Partners since 2009, les Sommets and Rockstar will pursue their partnership over the next five years, sponsoring the ski resorts’ snowparks. This exclusive agreement will have immediate repercussions on the parks’ promotional campaign, but most of all, it will improve the experience of all freestyle enthusiasts, loyal to Sommet Saint-Sauveur, versant Avila’ Snoprk.
Snoprk les Sommets and Rockstar are proud to invest in the future of the sport, allowing skiers and snowboarders from all levels to enjoy different degrees of difficulty and join the best and most passionate community in the world.